Create a weekly job that scans analytics for declining impressions, rising bounce, or outdated dates in titles. Combine this with a content inventory in Airtable or Sheets to flag posts exceeding set freshness thresholds. Send a summarized, actionable digest to editors with proposed next steps and owners.
Use a no‑code crawler or link‑checking service integrated through automation to compile 404s and redirects into a spreadsheet. Autogenerate suggested replacements from your internal library and Web Archive snapshots. Post batches to Slack, assign fixes in Trello, and log results to track trends and recurring sources of breakage.